A Complimentary Visibility Audit
How Perth's buyers actually find a new home builder
Park View Homes has built a genuinely strong reputation. Your Google rating as a company sits at 4.6 stars across 75 reviews, and you clearly know how to earn that, buyers describe workmanship that exceeds expectations and a team that responds to every review personally.
So we looked at one specific question: when someone searches for a new home in Perth, does Burns Farm Estates show up? Right now, it does not. Here is what we found and why it is a fixable, specific gap rather than a brand problem.
Burns Farm Estates' discovery score, out of 100.
Park View Homes' own Google rating, 75 reviews
2 of 2
Perth communities with no Google listing of their own
0 of 3
AI assistants that recommended Burns Farm
Every AI assistant we asked, September 2026. Same result across all three.
This is the fair question. Park View Homes has a 4.6-star Google profile with 75 reviews. Why does Burns Farm need its own? Because right now, Burns Farm is not findable at all, whether someone searches for it by name or just looks for new homes in the area, and the parent listing is the reason why.
Buyers search by community, not by builder
If someone has heard of Burns Farm from a friend, a realtor, or a sign on the road, they type "Burns Farm Estates" or "Burns Farm Perth" into Google. Right now, nothing comes back. Not the community, not the show home, not the Park View listing. The parent listing is indexed as Park View Homes, and it does not surface for a Burns Farm search.
Burns Farm is not on the map
If someone is looking at Perth on Google Maps and searches for new homes or home builders, Burns Farm does not appear. The Park View listing pins the company office, not the show home. A buyer standing in the development looking at their phone cannot find it.
Yes, a show home can carry its own listing
A show home is a physical location where business is conducted. Google's guidelines allow a listing for it. Every major builder in Ottawa already does this, and Park View has already done it twice with Merrickville Grove and Bellamy Farm. The listing is a different name, a different address, and a different purpose than the parent company profile, so it is not a duplicate.
It is not just name searches they miss
Even when buyers are not searching for Burns Farm by name, they still do not find it. Someone searching "new homes Perth" or "home builders near me" sees the communities that carry their own Google listings: Merrickville Grove, The Meadows of Perth, BLD Homes. Burns Farm does not appear in those results either. A listing is not just for people who already know your name. It is how you show up when someone is shopping the category.
The fair comparison here is not Park View Homes against other builder brands, it is development against development. And by that measure, you already know exactly how to solve this, you have done it twice.
| Development | Builder | Google Listing |
|---|---|---|
| Merrickville Grove | Park View Homes | Yes, 4.5 stars, 11 reviews |
| Bellamy Farm | Park View Homes | Yes, 4.1 stars, 48 reviews |
| The Meadows of Perth | BLD Homes (Perth) | Yes, 5.0 stars, active listing |
| Burns Farm Estates | Park View Homes | No listing found |
| Tayside Estates | Park View Homes | No listing found |
Across the wider Ottawa market it is the norm, not the exception, for every active sales centre to carry its own Google listing: Minto's Barrhaven sales centre carries 103 reviews, Tamarack's Findlay Creek Village carries 71, Tartan's Findlay Creek location carries 68, and Mattamy runs separate listings for its head office and for individual communities like Wateridge. Burns Farm and Tayside are simply the two spots where Park View has not yet done what it already does well elsewhere.
Park View Homes has a real following on social media. But none of it is set up to sell Burns Farm specifically. Here is what exists today, and where the gap is.
Park View Homes' accounts
17,000
Facebook followers, posting roughly daily
1,600
Instagram followers
What is happening now
One ad for everything
One ad, four communities, all in the same campaign. Burns Farm is in the mix but is not the focus.
What Burns Farm needs
Its own ad, its own story
Built around the land, the space, and the idea of building your own place on two acres. Aimed at the person who is looking for that, not a townhome.
The townhome communities keep their own ad. Burns Farm gets one that speaks to its actual buyer.
The person who wants a townhome in Smiths Falls is not the same person who wants a 2-acre estate lot in Perth. They are looking for different things, at different price points, for different reasons.
One ad trying to speak to both of them ends up speaking to neither of them very well. Burns Farm has never had a campaign built around what makes it different.
This is not a future problem. The shift is already happening, and it is happening in Burns Farm's direction.
How fast each area is growing
New residents per 1,000 people, per year
Lanark County is growing roughly 10 times faster than Ottawa.
Ottawa is running out of room
Ottawa is on pace to fall roughly 80,000 ground-oriented homes short of what its own families will need by 2051. When a city cannot build enough homes, people look outward.
People are already moving outward
Nearly half of everyone moving into Lanark County is coming from Ottawa. Lanark is growing roughly 10 times faster than the city they are leaving.
Homes here cost less
Comparable homes in Lanark cost about $200,000 less than in Ottawa. That price gap is what pulls buyers out of the city and into the surrounding area.
But they cannot find Burns Farm
Those buyers are looking for exactly what Burns Farm offers: space, land, and a new build an hour from the city. But when they search, Burns Farm does not show up. The opportunity is already moving. It is just landing somewhere else.
Two-acre estate lots four kilometres from town is a specific job. Your buyer is one of two people, and they need to hear completely different things.
The Ottawa Family
Working out whether they can really live an hour from the city. They need to picture the commute, the lifestyle, and whether two acres four kilometres from town is freedom or isolation.
The Perth Family Trading Up
Already here, already knows the area, and weighing Burns Farm against a resale move or a renovation. They need to see why the estate lot is worth the premium over what is already on the market.
From an Ottawa office it is hard to tell which one is actually walking through the show home. And right now, neither one can find Burns Farm when they go looking.
A good chunk of our work is realtor marketing here in Perth, so we see this market from the resale side too. That is usually where your buyers are coming from before they ever look at a new build. The discovery gap we walked through above means that pipeline is arriving at everyone else first.
A dedicated Google Business Profile for the show home, matching the naming and structure that already works for Merrickville Grove and Bellamy Farm.
Tied to that listing, built around estate lot buyers specifically, rather than generic new home traffic.
Creative and targeting built around the 2-acre estate lot story, aimed at the Ottawa and GTA buyers already moving this way, instead of folding it into the four community ad.
None of this touches your brand or your website. It is the discovery layer underneath it, built the same way you have already proven it works twice over.
If it would help to walk through this together, I would be glad to set up 15 minutes, no deck, no obligation.
Joe MacLeod, MacLeod Growth Partners
macleodgrowth.com
joe@macleodgrowth.com
613 328 3445