YOUR DIGITAL
MARKETING IS
LEAKING LEADS.
A plain-language self-audit for Ottawa Valley business owners. Work through the checklist, find your gaps, and know exactly what to fix before you spend another dollar on advertising.
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YOUR DIGITAL
MARKETING IS
LEAKING LEADS
A plain-language field guide for Ottawa Valley business owners
THE 6 MISTAKES
MOST LOCAL BUSINESSES MAKE
THE SHORT BURST CAMPAIGN
Running a campaign for two or three weeks, seeing slow results, and pulling it. Cutting it early is like pulling a plant before the roots form.
TURNING OFF CAMPAIGNS MID-LEARNING
Every time you pause or restart, the algorithm resets. You pay full price for the learning phase every single time.
NO CLEAR CALL TO ACTION
Ads that say "check us out" or "learn more" generate curiosity, not leads. A business that hasn't defined the exact action they want won't get any specific action back.
SENDING AD TRAFFIC TO THE HOMEPAGE
Your homepage is for browsers. Ad clicks need to land on a focused page built for one purpose: converting that specific visitor.
BRAND INCONSISTENCY ACROSS PLATFORMS
Different logos, different tones, different messages. Inconsistency costs credibility, and credibility is the currency of every professional service.
TARGETING TOO BROADLY OR TOO NARROWLY
Either burning budget on people who will never hire a local provider, or targeting so tightly the algorithm has no room to find the right audience.
MESSAGING DIAGNOSTIC
Is your advertising built around you or your customer? Four questions that expose the gap most businesses don't see.
COMMON OBJECTIONS ANSWERED
"Google Ads don't work for my business." "I run on referrals." Honest answers, no spin.
17-POINT SELF-AUDIT CHECKLIST
Brand, Google, Meta, website, and lead gen, every layer scored so you know exactly where the gaps are.